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5. Grondslagen van de marketing


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Nyenrode School of Business

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Type onderwijsinstelling:
Universiteit

Plaats: Breukelen

Informatie over de Nyenrode School of Business:

Nyenrode is the only private university in the Netherlands. The university offers graduate level programs in the fields of general management, accountancy and controlling. Being highly selective, with a focus on candidates' motivation and social skills, Nyenrode Business Universiteit has created an environment in which students and faculty are all dedicated to bridging the gap between academic rigor and daily business practice.

The roots of Nyenrode date back to 1946, when captains of industry from leading Dutch corporations as KLM, Shell, Unilever, Philips and Akzo, supported up by the late queen's consort Prince Bernhard, took the initiative of starting an educational institute for young, talented, internationally oriented students, looking to become entrepreneurial managers. The goal was to offer them an intensive business education experience that had no equal. The for business, by business ethos guaranteed that practical relevance would flow through the veins of the institute. The founding fathers chose Nyenrode Castle, alongside the River Vecht, which was built centuries ago to take advantage of the important trade routes on and along the river. Business thinking is therefore not only in every vein, but also in every stone on the estate.

For five decades, the core program of Nyenrode Business Universiteit has been the Bachelor of Business Administration (BBA). A three-year long program that prepared students for the international business arena and encouraged lifelong friendships. Alumni from the early years are still very involved with their Alma Mater. In 1992 however, the government halted subsidies for the BBA, and the program was subsequently discontinued. The half-century of expertise was then brought together to create the Master of Science in Management, a sixteen-month program for those with a bachelor degree, which is offered today on a full and part-time basis. The Nyenrode Business Universiteit became a graduate school, and remains such today.

Informatie over Breukelen:

Geen informatie beschikbaar.

 

Deze opleidingen kan je volgen op de Nyenrode School of Business:

WO Master - Economie
  Full-time International MBA (EN)
  Full-time Master of Science in Management (EN)
  NyVU Modulair Executive MBA (NL)
  Part-time Executive MBA (EN)
  Part-time Master of Science in Management (NL)
  Public Sector MBA (NL)

 

 

 


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